研究国产电影高票房低口碑现象(王楚蓓)

作者:王楚蓓

标题:研究国产电影高票房低口碑现象

内容简介:自2013年起, 《富春山居图》等电影为中国国产院线电影刮起了一股低口碑高票房” 的风潮。除此之外,电影如《小时代》 《长城》等, 尽管在社交媒体上普遍有着 较低的口碑, 票房收入却超过一亿元人民币。 笔者结合传播学理论以及通过使用问卷调查及深度访谈的方法, 旨在探索“低口碑高票房” 的特征, 原因,受众及其影响。

Started from 2013, the movie Switch brought a unique "low electronic word­ of-mouth (eWOM) and high box office revenue" phenomenon to the Chinese domestic movie industry. Except of this, movies like Tiny Times and The Great Wall all have relatively low eWOM on social media, while their box office revenues are over one hundred million RMB. The research used communication theories and survey as well deep interview, for investigating the characteristics, reasons, audience and influence of the "low eWOM and high box office revenue" phenomenon. 

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创建时间:2020年4月24日 16:40