大学生浏览微博上UGC的使用与满足调查(谢涵)

作者:谢涵

标题:大学生浏览微博上UGC的使用与满足调查 大学生浏览微博上UGC的使用与满足调查 Research in Uses and Gratifications of User-Generated Content (UGC) on Weibo among College Students

内容简介:论文利用使用与满足理论来探索大学生在微博上观看 UGC(用户自定义)信息的动机。 并且指出在 web2.0 的大环境下,用户使用新媒体的动机完全不同于传统媒体。

This paper aim to investigate the usage and motives of undergraduate's viewing of user-generated content (UGC) on Weibo under the theory of Uses and Gratifications. This paper explores a new field of study new media messages. and point out that the use motivations is significantly different between new and traditional media. 

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创建时间:2020年4月24日 16:48