《新媒体对电视节目收视效果的影响 一分析电视节目<中国好声音>》(赵倩欣)

作者:赵倩欣

标题:《新媒体对电视节目收视效果的影响 一分析电视节目<中国好声音>》

指导老师: 麦莉娟教授 Prof. Evelyn Mai

内容简介:随着数字时代的到来,电视的发展进入到了一个新的阶段,新媒体就是这个时代的产物,它为传统的 电视带来挑战的同时也带来了机遇。新媒体到底是什么?它能有什么魔力给电视节目的收视带来不一样的效果?笔者通过新媒体概念及发展现状的介绍, 以及对中国当红的电视节目《中国好声音》进行案 例分析,探索新媒体对电视节目收视效果的影响。

With the development of digital era, the television comes into a new stage. At the meanwhile, new media, as the product of digital era, will challenge the traditional television while also bring new opportunities to traditional television. What is new media? How can it make effect on the TV programme viewing? In order to explore the effect of new media on TV viewing, the author will introduce the concept and current situation of new media, as well as analyze the most popular Chinese TV programme "The Voice of China" in this research

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创建时间:2020年5月2日 19:45