《市场效应和抖音用户的消费行为》(陈相贤)

论文标题:《市场效应和抖音用户的消费行为》( Research Title:Marketing effectiveness and consumer behavior of TikTok’s users

作者:陈相贤 Joanna

论文简介:社会媒体的应用给我们的生活带来了趣味和方便,同时,它使用了最直接和最快速的方式让观众了解这个世界,比如抖音。在你观看完一个有热度的视频后这里面有各种各样的网上购物链接,这样的方式可以吸引观众和以另一种方式去刺激消费者的购买欲。在社交媒体的市场效应影响下,这篇研究的目的就是去探索抖音用户来自抖音产品的购买欲,从而了解其背后的市场效应,它是怎么影响大学生的消费行为。最后,研究目的将会探索消费行为和市场效应的关系。Social-media gives life interest and convenience, meanwhile, uses the most direct and immediate way for audiences to know the world, such as Tiktok. There are multifarious online-shopping links after watching a popular video which can attract audiences and stimulate their purchasing desire. Under the circumstances of marketing effectiveness of social-media, the aims of research are to explore users’ of desire to purchase products promoted on Tiktok, understand its marketing effectiveness , and how it influences and attracts the consumer behavior of university students. Finally, the aim of research will explore the relationship of consumer behavior and marketing effectiveness

毕业感言:这篇论文为我大学四年画上了一个完美的句号,感谢我敬爱的导师对我的支持,让我无憾毕业。

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创建时间:2020年5月8日 17:56