《在香水广告中关于性暗示画面的研究》(赵淑怡)

论文标题:《在香水广告中关于性暗示画面的研究》(RESEARCH ON THE EFFECT OF SEXUAL AND NON-SEXUAL IMAGE OF PERFUME ADVERTISEMENTS

作者:赵淑怡 Lesley Zhao

论文简介:advertisers often use sexual content to make the advertising message more memorable.

This study aim to investigate the effectiveness of the consistency of sexual and non-sexual content on perfume advertising recall, as well as addressing the methodology and the problems found in previous research.

this research has practical significance at the same time, because this research can provide buyers’ psychological consumption and advertising recommendations for advertisers and product departments. The results can contribute to them and understand what kind of advertisement is more popular with consumers, and how "sexual content" should be used correctly in advertising.

广告主经常使用色情内容来使广告信息更加令人难忘。这项研究旨在调查性和非性内容的一致性对香水广告召回的有效性,以及解决以前研究中发现的方法和问题。该研究同时具有实际意义,因为该研究可以为广告商和产品部门提供购买者的心理消费和广告建议。 结果可以帮助他们并了解哪种广告更受消费者欢迎,以及在广告中应如何正确使用“性暗示内容”。

 

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创建时间:2020年5月8日 18:01