《央视使用社交媒体对大学生新闻关注度的影响》(孙洁琳)

论文标题:《央视使用社交媒体对大学生新闻关注度的影响》(Research in the Impacts of CCTV’s Use of Social Media on University Students’ News Attention)

作者:孙洁琳 Sandy

论文简介:中央电视台不仅代表着官方话语,更在一定程度上引领着中国媒体行业的发展。广播电视等传统新闻传播途径日益衰退,为了利用以娱乐为导向的社交媒体,央视不得不在新闻播放平台、新闻播放形式、新闻内容及自身形象的四个维度进行转型升级。通过了解大学生在新闻浏览方面的喜好,从而给予央视及其他媒体平台以发展建议。

CCTV not only represents the official sound, but also leads the Chinese media industry. Traditional news dissemination channels such as broadcasting systems and television stations, are undeniably fading every day. In order to take advantage of social media where is entertainment- oriented, CCTV starts to transform in 4 dimensions: news broadcast platform, news broadcast form, news contents, and CCTV image. This research aims to find which dimension is most efficient and how their effects are, and give other media institutions some suggestions on targeting the young community.

毕业感言:

匆匆一别竟不知何时再见。感谢陪伴,愿我们来日方长却等待不长。

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创建时间:2020年5月8日 18:08