《中国电商直播的内容与形象分析》(余璞 )

论文标题:《中国电商直播的内容与形象分析》(Analyzing the Content and Image of Live Streaming for E-commerce in China)

作者:余璞 Christine

论文简介:本文通过对电商直播内容和主播形象的分析,以问卷调查的形式从消费者的角度总结出给予直播平台、直播内容、主播形象三个方面不同梯度的看法与改善意见。同时,在基于传统电商购物依旧占领着大部分市场的现状,对直播电商购物这种形式的未来走向以及电商直播主播的职业发展做出了分析和预测。

Based on a thorough analysis of e-commerce livestreaming and the image of its streamers, this article, written from a consumer perspective, gives opinions and constructive advice on improving livestreaming platforms, its contents and streamer image. Further on, taking into account the dominant trend of traditional e-commerce, it also analyzes and attempts to assess the future of livestreaming e-commerce and career development of its streamers.

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创建时间:2020年5月8日 18:10